Home & garden care · 2026
A second brand on the same backend.
A full second public brand for home and garden care, launched on the exact backend and admin that already ran Brillance Auto. One database, one login, two independent storefronts.
- Industry
- Home & garden care
- Year
- 2026
- Services
- WebAutomation
- Live site
- brillancehabitat.re
The brief
Brillance was expanding beyond cars into home and garden care: interior cleaning, sofas and mattresses, air conditioning, garden work, tree cutting, façades and roofs. That needed its own brand, its own site and its own audience, from homeowners to seasonal rentals, construction firms and businesses.
The obvious route was a second system: another site, another database, another admin, another login. It would have doubled the running cost and split the owner's attention across two screens for what is really one company.
The approach
- Built the new brand as a separate public site with its own identity, service catalogue and quote flow. Nothing about it reads as a sub-page of the car business.
- Pointed it at the existing backend instead of a new one. The same database and the same admin serve both brands, with a business column keeping each side's rows apart.
- Organised the site around who is asking rather than what is sold, so homeowners, seasonal rentals, construction firms and businesses each get their own way in.
- Kept the quote path short: an online request or a direct WhatsApp message, with no account to create.
Outcomes
- A second brand launched without a second system to pay for or maintain.
- Both businesses are managed from one admin and one login.
- Each audience, from homeowners to trades, has its own way in.
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