Women's fashion e-commerce · 2026
A boutique that runs itself in the background.
Full storefront plus an admin backend that automates the boutique day-to-day: stock, customer messages and marketing, all wired together.
- Industry
- Women's fashion e-commerce
- Year
- 2026
- Services
- WebAIAutomation
- Live site
- dollupboutique.com
The brief
Doll Up Boutique is a women's fashion e-commerce brand shipping across France and overseas. Running it day-to-day meant jumping between a storefront, a messaging app, a spreadsheet for stock and ad tools, copy-pasting between all of them.
The goal was a single backend where the boutique could be operated end-to-end: public storefront for customers, plus stock, customer messaging, and marketing workflows all connected.
The approach
- Built the public storefront around the brand's photography, with an editorial feel and a mobile-first layout.
- Designed an admin dashboard with live stock tracking, low-stock alerts, and automatic reorder triggers.
- Unified customer messages from multiple channels into one inbox with AI-drafted replies in the brand voice.
- Hooked the marketing layer directly into the catalog, so ad creatives, campaigns and performance sit beside stock and orders.
// Lab scores
Audited 2026-04-25 · Mobile
Google Lighthouse · PageSpeed Insights
Outcomes
- Storefront and admin backend live in production.
- Stock, customer messages, and marketing all operated from a single interface.
- Automations shoulder the repetitive work the team used to do by hand.
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