Automotive import & retail platform · 2026
A whole automotive business, rebranded without missing a day.
Vehicle importation, selected used cars, a performance parts shop and customer accounts on one site, with an admin that handles quotes, invoices, VAT, promo codes and suppliers in-house.
- Industry
- Automotive import & retail platform
- Year
- 2026
- Services
- WebAutomation
- Live site
- driveline.re
The brief
The platform first shipped under a different name. When the company behind it split, the owner founded Driveline, and the whole site had to change identity: name, domain, logo, colours. It had to do that without losing its database, its customers, or a single day of trading.
Underneath the rebrand, the business need had not changed. Importing a vehicle means quotes, documents, VAT and a long back and forth, and none of that should live in a spreadsheet or wait on a developer being free.
The approach
- Rebranded in place, from a single source of truth for every brand value, so the name, domain, logo and colour tokens changed across the site, the emails and the invoices in one pass.
- Built three public lines on one site: worldwide vehicle importation, a selected used-vehicle catalogue, and a shop for OEM and performance parts, plus a sell-your-car path and customer accounts.
- Added a configurator so a customer composes their steering wheel before asking for a quote.
- Shipped an admin that runs the commercial side end to end: quote requests, PDF invoicing, editable VAT rates, promo codes and suppliers, all of it in the owner's hands rather than in the code.
Outcomes
- The site changed brand, domain and identity while keeping its database and its customers.
- Import quotes, used-vehicle listings and parts orders all land in one admin.
- Prices, VAT rates and promotions are updated by the owner, not by a developer.
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